Careers

VP Marketing

Israel · Full time · Senior

About The Position

VP Strategic Marketing position:


We are looking for an experienced VP Strategic Marketing to direct and oversee our Marketing operations. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including advertising campaigns and digital marketing techniques. You will report directly to the CEO. You will have the opportunity to play a significant role shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing activities contribute to our company’s long-term success.

Responsibilities

·        Develop and implement a cohesive marketing plan to increase brand awareness

·        Set current and long-term goals for internal teams

·        Design and review the Marketing department’s budget

·        Build relationships with media and stakeholders through creative PR strategies

·        Monitor all marketing campaigns and improve them when necessary

·        Prioritize marketing projects and allocate resources accordingly

·        Prepare regular reports and presentations on marketing metrics for the CEO

·        Conduct market analysis to identify challenges and opportunities for growth

·        Provide guidance and ideas to organize effective marketing events

·        Forecast hiring needs for the Marketing department

·        Participate in the quarterly and annual planning of the company’s objectives

·        Track competitors’ activities

Requirements

·        Proven work experience as a VP of Marketing, Marketing Director or other senior role, preferably in digital Health / Medical Device companies

·        Strong leadership skills

·        Excellent communications skills

·        Strong analytical and project management skills

·        Strategic mindset, with ability to make difficult decisions

·        BSc degree in Marketing, Communications or relevant field

·        Demonstrable experience designing and implementing successful marketing campaigns

·        Solid knowledge of SEO, web analytics and Google Adwords

·        Experience with CRM software and digital marketing tools and techniques

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